“互联网+”下的物流理论内涵分析

Study on the Connotation and Development Trend of “Internet plus Logistics”

本文从产业层面、行业层面和企业层面对“互联网+”下的相关物流理论研究进行综述,探析了“互联网+”下的物流理论渊源,基于资源基础/依赖理论、交易成本理论、委托代理理论、长尾理论、市场均衡理论、消费主权理论和价值链理论等多理论融合下分析“互联网+”下物流理论内涵。结合“互联网+物流”理论渊源对三种典型的“互联网+物流”模式的形成机理进行剖析,为“互联网+物流”的发展提供基础理论依据。

The paper makes a review of “Internet plus logistics” related theory from the industry level, in-dustry level and enterprise level, and then analyzes the theoretical connotation of “Internet plus logistics” based on a number of theories, involves resource basis/dependence theory, transaction cost theory, principal agency theory, the long tail theory, market equilibrium, consumer sove-reignty theory and value chain theory. Moreover, with above origin theories, the article analyzes the formation mechanism of three typical “Internet plus logistics” modes, which provide a theoretical basis for the application and development of “Internet plus logistics”.