中国医疗器械企业成功出海的“三力”模型——基于扎根理论的研究

The “Three-Force” Model for Chinese Medical Device Companies to Successfully Go Globa—A Study Based on Grounded Theory

本研究基于扎根理论,深入分析了中国医疗器械企业成功出海的通用路径。研究聚焦于2023年海外收入最高的前20家中国上市医疗器械企业,通过系统分析这些企业的成功经验,构建了“成功出海‘三力’模型”。该模型包含三个核心维度:可持续竞争优势(永续力)、创新与技术领先(创造力)、全球市场拓展(拓展力)。研究发现,企业通过强化环境、社会和治理(ESG)表现提升国际竞争力,严格遵守国际市场准入规则和质量标准,持续技术创新和产品研发,以及制定有效的全球市场拓展策略,成功地在国际市场上获得竞争优势。此外,研究还对“成功出海‘三力’模型”进行了饱和度检验,验证了模型的实用性和有效性。本研究为中国医疗器械企业提供了通用式的出海路径,帮助企业识别和强化成功出海的关键因素。This study, based on the grounded theory, explores the common path for Chinese medical device companies to successfully expand globally. Focusing on the top 20 publicly listed Chinese medical device companies with the highest overseas revenues in 2023, the research systematically analyzes their experiences to construct the “Three Forces” Model for successful overseas expansion. The model includes three core dimensions: Sustainable Competitive Advantage (Sustainability Force), Innovation and Technological Leadership (Innovation Force), and Global Market Expansion (Expansion Force). The findings reveal that companies achieve a competitive edge in the international market by enhancing Environmental, Social, and Governance (ESG) performance, adhering to international market access rules and quality standards, continuously innovating in technology and product development, and devising effective global market expansion strategies. Additionally, the study conducts a saturation test of the “Three Forces Model”, validating its practicality and effectiveness. This research provides a clear roadmap for the internationalization of Chinese medical device companies, assisting them in identifying and strengthening key factors for successful overseas expansion.