市场营销课程思政教学研究

Research on Ideological and Political Teaching of Marketing Course

从“思政课程”到“课程思政”是我国高等教育课程思政改革的重要转变。市场营销课堂思政化改革将以课本为载体,从经典文献、典型案例入手,把握选题的典型性、时效性和内涵性,实施创新化教学、创新化管理,培养学生的实践能力和交流能力,着重考核理论基础、应用能力和思想状况,并积极听取学生和学院的反馈意见,做好课程改进工作,达成教学系统良性循环,最终实现培养德才兼备的高素质经济管理人才的目标。

From “ideological and political curriculum” to “curriculum ideological and political” is an impor-tant change in the ideological and political reform of higher education curriculum in China. The ideological and political reform of the marketing classroom will take textbooks as the carrier, start with classic literature and typical cases, grasp the typicality, timeliness and connotation of the selected topic, implement innovative teaching and innovative management, cultivate students’ practical ability and communication ability, focus on assessing the theoretical basis, application ability and ideological status, actively listen to the feedback of students and colleges, do a good job in curriculum improvement, and achieve a virtuous circle of the teaching system. Finally, the goal of cultivating high-quality economic management talents with both ability and moral integrity will be realized.