面向汉语国际教学的微视频设计与传播方法研究与实践

Research and Practice on Micro-Video Design and Dissemination Methods for Chinese International Teaching

随着“一带一路”倡议的实施,我国对外交流日益频繁,如何利用信息化技术弘扬中华文化,提升国家软实力是亟待解决的问题。本文结合移动互联时代下的信息消费习惯,分析了微视频具有的内容丰富化、时间碎片化、空间灵活性等特点,结合中文国际化教学的特定场景,研究中文微视频的设计理念、制作流程和传播方式。并依托海外汉语培训中心的教学实践,进行教学效果的调查统计与分析,并给出微视频教学的建议。研究成果有助于微视频教学的普及与发展,为中华文化的国际化推广提供一些思路。

With the implementation of the “Belt and Road” initiative, China’s foreign exchanges are becoming more and more frequent, how to use information technology to promote Chinese culture and enhance the national soft power has become an urgent problem. This paper analyzes the characteristics of micro-video such as content enrichment, time fragmentation and spatial flexibility in the context of information consumption habits in the era of mobile Internet. Combined with the specific scenarios of internationalized Chinese language teaching, this paper examines the design concepts, production processes and dissemination methods of Chinese micro-video. Relying on the teaching practice of overseas Chinese language training centers, the research also investigates and analyzes the teaching effect, and gives suggestions for micro-video teaching. The research results will contribute to the popularization and development of micro-video teaching and provide some ideas for the international promotion of Chinese culture.