电商平台治理评价影响因素的实证研究

Empirical Study on the Factors Affecting the Evaluation of E-Commerce Platform Governance

电商平台经济是21世纪飞速发展、具有典型影响力的经济形态。但随着电商平台的不断壮大,电商平台治理备受争议。进行实证研究,基于文献回顾,总结出电商平台治理的影响因素,通过问卷调查建立模型进行检验。总体而言,电商平台自身的交易规则制定程序与内部纠纷解决机制建设对电商平台治理的满意度影响最大;在平台外部因素中,行政监管比司法判决对电商平台治理满意度影响更大。今后应更加注重电商平台内部治理,以提高电商平台治理满意度。

E-commerce platform economy is an economic form with rapid development and typical influence in the 21st century. However, with the continuous growth of e-commerce platforms, e-commerce platform governance is controversial. Carry out empirical research, summarize the influencing factors of e-commerce platform governance based on literature review, and establish a model to test through questionnaire survey. In general, the e-commerce platform’s own transaction rule making proce-dure and internal dispute resolution mechanism construction have the greatest impact on the sat-isfaction of e-commerce platform governance;among the external factors of the platform, administrative supervision has a greater impact on the satisfaction of e-commerce platform governance than judicial decisions. In the future, more attention should be paid to the internal governance of e-commerce platforms to improve the governance satisfaction of e-commerce platforms.