论商标性使用:以作品名称商标侵权为视角

On Trademark Use: From the Perspec-tive of Trademark Infringement of the Name of the Work

作品名称中使用他人已注册商标涉及商标侵权的问题日益突出。商标性使用是商标侵权成立的前提,然而,司法实践中不同法院对于作品名称中使用他人已注册商标是否构成商标性使用,未形成统一裁判标准。鉴于作品名称通常具有概括、描述作品内容的功能,在认定作品名称商标性使用时应当综合考量标识的显著性、标识与作品内容艺术相关性以及使用者的主观意图,从而有效平衡商标专有权利与自由表达。

The problem of trademark infringement involving the use of others’ registered trademarks in the name of works has become increasingly prominent. Trademark use is the premise of trademark infringement. However, different courts have not reached a consensus on whether the use of others’ registered trademark in the name of the work constitutes trademark use. The name of a work usually has the function of summarizing and describing the content of the work. When determining the use of a trademark in the name of a work, the court should comprehensively consider the distinctiveness of the mark, the artistic relevance of the mark to the content of the work, and the subjective intention of the user, so as to effectively balance the exclusive right to trademarks and the right to free expression.