“报与码”链接数字资源的合规风险与对策

Compliance Risks and Measures of “Newspaper and Code” Linking Digital Resources

报纸嵌入二维码链接数字资源有效激发了报纸的韧性和有机性,延伸了时间轴和内容轴发挥信息传播的双翼效应,但也诱发了合规风险,如缺少校对环节和隐形扩版有违三审三校制和固定开版规定,使用二维码存在网络信息安全及文化安全风险,作品网络化路径涉嫌侵犯作者信息网络传播权,收集和利用阅读轨迹可能侵害读者个人信息权益等。遵循和强化“报与码”链接数字资源的合规,可指引和矫正报纸出版发行的违规和逾常行为。报社可从外部被动应对转向内生自主驱动,推敲设计和细密优化合规措施,落实校对环节、使用自主知识产权二维码、强化数字版权管理、承担保护个人信息的守门人责任,确保报纸出版发行符合法治要求。

Newspapers embedded with two-dimensional code linking digital resources effectively stimulate the resilience and organic nature of newspapers, extending the timeline and content axis to play the doublewing effect of information dissemination, but also induce compliance risks, such as the lack of proofreading links and invisible expanded version in violation of the three reviews and three proofreading system and fixed open edition regulations, two-dimensional code use of network information security and cultural security risks, works networked path suspected of violating the author’s right to information network dissemination, the collection and use of reading tracks may infringe on the rights of readers’ personal information. The collection and use of reading tracks may violate readers’ personal information rights. Compliance with the “Newspaper and Code” link to digital resources can guide and correct newspaper publishing and distribution violations and irregularities. Newspaper publishers can move from being externally reactive to being endogenously self-driven by designing and finetuning compliance measures, implementing proofreading, using independent intellectual property QR codes, strengthening digital copyright management, and assuming gatekeeper responsibility for protecting personal information to ensure that newspaper publishing and distribution meet the requirements of the rule of law.