电影名称商标侵权问题研究

Research on Trademark Infringement of Film Title

随着电影市场日渐繁荣,电影名称涉及的侵权纠纷也日渐增加。本文针对的问题是未经许可擅自将他人已注册商标用作电影名称,本文的研究目的在于理清这一问题的性质并对此类纠纷提出解决方案。这一行为的争议焦点在于该行为是否构成商标侵权。本文采取文献研究法,通过对过往文献和案例的研究对这种行为的定性与相关争议的解决进行研究。该行为从性质上而言不属于对注册商标的商标性使用,因此不侵犯商标专用权。其是否属于不正当竞争取决于商标注册领域是否与电影存在可以相互替代的竞争关系。在存有竞争关系的领域,这一行为同时构成混淆与搭便车,在判决认定时将搭便车吸收进混淆行为中,只认定混淆行为即可。

With the development and prosperity of the film market, the infringement about the film title has gradually been increasing. This paper concentrates on the nature of using the registered trademark that belongs to others as the title of a film without permission and the dispute caused by that. In addition, the paper also tries to find out an appropriate solution to this kind of disputes. The focus point of the dispute is whether the act of using the registered trademark of others as the title of a film without permission constitutes trademark infringement. This paper adopts the literature research method, through the past literature and case research to study the nature of this act and the resolution of related disputes. The result is that the act mentioned ahead does not constitute the trademark use of the registered trademark, so it does not infringe the exclusive right to use the trademark. Whether it is unfair competition depends on whether there is an alternative competitive relationship between the trademark registration field and the film. In the field of competition, this behavior constitutes both confusion and free riding, and free riding is absorbed into the confusion line in the decision. In this case, only the act of confusion can be identified.