“一带一路倡议”背景下我国跨境电子商务知识产权保护研究

Research on Intellectual Property Protection of China’s Cross-Border E-Commerce under the Background of “The Belt and Road Initiative”

经过十年的发展,“一带一路倡议”将跨境电商的发展和合作助推到了新高度,为数字时代的全球经济化发展和资源整合联结提供了新思路。但是,随之而来的跨境电子商务知识产权保护问题也愈发凸显,我国对于知识产权领域的保护和规范意识相较于欧美等发达国家来说属于薄弱环节,知识产权侵权纠纷也不断增多。本文通过对知识产权保护现状进行分析,总结监管体系、责任主体不明确,纠纷解决机制不全面等一系列问题,并在完善立法、设立专门的知识产权监管机构、推行大数据库检索机制等方面提出对策,以期能够为我国跨境电商知识产权保护提供思路,使知识产权的体系、规则、监管更加适应与沿线国家的贸易往来。

After ten years of development, “the Belt and Road Initiative” has pushed the development and cooperation of cross-border e-commerce to a new height, providing new ideas for global economic development and resource integration and connection in the digital era. However, the issue of intellectual property protection in cross-border e-commerce has become increasingly prominent. Compared to developed countries such as Europe and America, China’s awareness of intellectual property protection and regulation is a weak link, and intellectual property infringement disputes are also increasing. This article analyzes the current situation of intellectual property protection, summarizes a series of problems such as unclear regulatory system and responsible parties, incomplete dispute resolution mechanisms, and proposes countermeasures in improving legislation, establishing specialized intellectual property regulatory agencies, and promoting large database retrieval mechanisms. The aim is to provide ideas for the protection of intellectual property rights in cross-border e-commerce in China, and to improve the system, rules, and regulation is more adaptable to trade exchanges with countries along the route.