基于E³-Value仿真分析的网络音乐商业模式创新的研究

E³-Value Based Simulation Analysis of Online Music Business Model Innovation Strategy

网络音乐出现,给音乐产业链带来了变革,然而网络音乐商业模式的缺乏却限制了网络音乐产业的发展。本文利用E3-value方法,结合产业价值链理论,通过构建网络音乐商业价值模型输入参数试算,对商业模式中各参与者之间价值的创造、交换和消耗情况进行仿真模拟,分析讨论网络音乐商业模式创新的相关策略。

The emergence of online music has brought a great change in the music industry chain, lacking of online music business model, however, the development of the online music industry has been li-mited. Combined with the industry value chain theory, this paper uses E3-value method to build an expectancy-value model of online music business model. Then this paper carried simulation anal-ysis on the creation, exchange and consumption of value of the business model participants, by inputting parameters and taking trial. And this paper analyzed the online music business model innovation correlative strategies.