摘要
本文对Annals of Tourism Research (ATR)、Tourism Management (TM)和Journal of Travel Research (JTR)三大权威旅游期刊上发表的有关旅游电子商务的84篇文献进行了分析,确立了“社交媒体、在线评分、在线评论、在线短租住宿、网络技术,移动端、在线旅行社和网络口碑”等八大研究主题领域。接着,本文对此八大主题研究领域进行分析,并进行了归纳总结。同时,通过对其中中国学者发布的论文主题进行分析,进一步探讨了未来我国旅游电子商务发展研究的重点和方向。
This paper analyzes 84 tourism e-commerce articles published in the three top travel journals (An-nals of Tourism Research, Tourism Management and Journal of Travel Research). We establish the eight research topics (social media, online scoring, online commentary, peer-to-peer accommoda-tion, network technology, mobile platform, online travel agency and online word-of-mouth). The eight major research topics are explored and investigated, and research conclusions are discussed and summarized. Moreover, this study analyzes the topics of paper published by Chinese scholars and further explores future research directions of tourism e-commerce development in China.
出处
《电子商务评论》
2019年第4期128-135,共8页
E-Commerce Letters