不同推荐时机下用户采纳意愿影响因素研究——基于感知价值视角

Influencing Factors of User AdoptionIntention under Different Recommendation Timing—From the Perspective of Perceived Value

随着用户对于推荐系统使用的不断深入,个性化推荐也需要结合用户的实际需求做出调整。本文从感知价值理论视角出发,引入信息系统成功模型,将影响用户采纳意愿的因素分为系统质量,信息质量和服务质量三个大维度,并将其细分为9个小方向。通过问卷研究方法探究了其对用户的重要程度和影响机制,研究发现不同维度对于用户的影响的机制不同,且在不同时机下重要性程度也会变化。

With the continuous deepening of users’ use of the recommendation system, personalized recommendation also needs to be adjusted according to the actual needs of users. From the perspective of perceived value theory, this paper introduces the information system success model, divides the factors affecting users’ willingness to adopt into three major dimensions: system quality, information quality and service quality, and subdivides them into nine minor directions. Through questionnaire research method, this paper explores their importance to users and influence mechanism. It is found that the influence mechanism of different dimensions on users is different, and the degree of importance will change in different times.