论电商领域知识产权保护中的平台自治

On Platform Autonomy in the Protection of Intellectual Property Rights in the Field of E-Commerce

随着电子商务的蓬勃发展,假货盗版借助网络销售有了更加广阔的市场,电商领域也成为了知识产权侵权的“重灾区”。对此,《电子商务法》试图让作为市场组织者的电商平台发挥知识产权治理作用,不仅认可了电子商务平台经营者的治理权,而且明确了平台经营者进行治理的法定义务。然而电商平台在治理过程中却面临着侵权识别困难、治理能力不足以及现行法律限制其自治空间的问题,应结合侵权类型、平台自身规模合理确定平台义务,同时在现有法律框架下为电商平台留出合理自治空间。

With the vigorous development of e-commerce, counterfeit piracy has a broader market with the help of online sales, and the field of e-commerce has also become the “hardest hit area” of intellectual property infringement. In this regard, the E-Commerce Law attempts to allow e-commerce plat-forms, as market organizers, to play a role in intellectual property governance, which not only recognizes the governance power of e-commerce platform operators, but also clarifies the legal obligations of platform operators to do so. However, in the process of governance, platforms are also faced with difficulties in identifying infringements, insufficient governance capabilities, and current laws restricting their autonomy, so the obligations of platforms should be reasonably determined based on the type of infringement and the scale of the platforms themselves, and at the same time, reasonable autonomy space should be left for e-commerce platforms under the existing legal framework.