国美零售财务风险管理研究

Research on Retail Financial Risk Management of Gome

当今时代互联网高速发达,人们的生活与网络息息相关,同时越来越多的企业在互联网时代也迎来了新的机遇和挑战,电商行业在政策影响下发展迅速,但也存在着竞争激烈的问题,在此背景下识别与防范电商企业的财务风险尤为关键。本文选取电商企业国美零售作为研究对象,搜集2019年~2022年的财务数据,从筹资风险、营运风险、利润分配风险三个方面来分析财务风险,并根据国美零售的实际情况,进一步提出风险防范与控制的措施。

In today’s era, the Internet is developed rapidly, and people’s lives are closely related to the Internet. At the same time, more and more enterprises have also ushered in new opportunities and challenges in the Internet era. The e-commerce industry has developed rapidly under the influence of policies, but there are also problems of fierce competition. In this context, it is particularly crucial to identify and prevent financial risks of e-commerce enterprises. This paper selects Gome Retail as the research object, collects the financial data from 2019 to 2022, and analyzes financial risks from three aspects: financing risk, operating risk and profit distribution risk. According to the actual situation of Gome Retail, this paper further puts forward risk prevention and control measures.