基于全产业链视角的农村电商模式研究

Research on Rural E-Commerce Model Based on the Perspective of the Whole Industry Chain

随着“互联网 ”战略的提出,农村电商与地方扶贫深度融合趋势加速,形成了农村电商扶贫模式。为寻求农村电商助力农民脱贫的有效途径,本文基于全产业链视角,探究了农村电商发展的客观限制因素及全产业链发展对于农村电商扶贫的作用机制。我国农村电商发展存在着特色优质农产品品牌建设滞后、专业电商运营体系亟待提高、网络基础设施建设落后、物流体系不完善以及政府金融支持不足等客观限制因素。农村电商扶贫应通过农业全产业链构建S2B2C (Supply chain platform To Business To Customer)的农产品供应链平台,保障农户脱贫的持续性和有效性。同时,以全产业链协同发展模式贴合农民收入结构并帮助其增收,全面提升农村电商扶贫实施效果。

With the proposal of “Internet ” strategy, the in-depth integration of rural e-commerce and local poverty alleviation has accelerated, forming a rural e-commerce poverty alleviation model. In order to seek an effective way for rural e-commerce to help farmers get rid of poverty, this paper explores the objective limiting factors of rural e-commerce development and the mechanism of the whole industry-chain development for rural e-commerce poverty alleviation. The development of rural e-commerce in my country has objective constraints such as the lagging of brand building of characteristic and high-quality agricultural products, the urgent need to improve the professional e-commerce operating system, the backward construction of network infrastructure, the imperfect logistics system, and insufficient government financial support. Rural e-commerce poverty alleviation should build S2B2C (Supply chain platform To Business To Customer) agricultural product supply chain platform through the whole agricultural industry-chain, which is to ensure the sustainability and effectiveness of farmers’ poverty alleviation. At the same time, the coordinated development model of the whole industry-chain is used to fit the income structure of farmers and help them increase their income, and comprehensively improves the implementation of rural e-commerce poverty alleviation.