文化和旅游产业融合发展的现状及影响因素——基于31个省(市)实证研究

The Present Situation and Influencing Factors of the Integrated Development of Culture and Tourism Industry—Empirical Research Based on 31 Provinces (Cities)

在高质量发展的大背景下,文旅产业融合发展不仅是国家的政策导向,更是市场供给需求的必然趋势。文章以我国各省市的文化产业和旅游产业为研究对象,基于2011~2020年的数据,采用熵值法、耦合协调度模型、莫兰指数和线性回归等方法,通过构建文化和旅游产业发展的评价指标体系,对我国各省市文旅产业融合发展水平的现状和影响因素进行分析。研究结果表明:我国各省市文旅产业融合发展水平差距较大,地区之间发展不平衡,仅有广东、江苏、浙江、山东、河南等省份文旅产业融合程度达到中等协调以上水平,整体呈现出“东高–西弱,南高–北低”的趋势,大部分省份处于轻度失调和勉强协调之间;同时发现文旅产业融合水平具有明显的空间溢出效应,呈现出一定水平上的空间聚集性;最后通过回归结果发现,数字化水平、交通便利程度、人均GDP和对外开放水平等因素都能够对文旅产业融合发展具有正向促进作用。

Under the backdrop of high-quality development, the integration of cultural and tourism industry is not only a directive of national policy but also an inevitable trend driven by market supply and demand. The article takes the cultural and tourism industries of various provinces and cities in China as the research subjects, and utilizes methods such as entropy weight method, coupling coordination model, Moran’s I index, and linear regression. Based on data from 2011 to 2020, it constructs an evaluation index system for the development of the cultural and tourism industries. This study analyzes the current status and influencing factors of the integration level of the cultural and tourism industries in various provinces and cities of China. The results show that there is a significant disparity in the level of integration development of the cultural and tourism industries across different provinces and cities, with uneven regional development. Only a few provinces such as Guangdong, Jiangsu, Zhejiang, Shandong, and Henan have achieved a moderate or higher level of integration coordination, displaying an overall trend of “higher in the East and the South, weaker in the West and the North”. The majority of provinces are in a state of slight imbalance or are barely coordinated. Moreover, the study finds that the level of integration of the cultural and tourism industries has a significant spatial spillover effect, showing a certain degree of spatial agglomeration. Finally, the regression results reveal that factors such as the level of digitalization, transportation convenience, per capita GDP, and the degree of openness to the outside world play a positive role in promoting the development of the integration of the cultural and tourism industries.