农村电商助力乡村振兴的发展路径研究

Research on the Development Path of Rural E-Commerce Assisting Rural Revitalization

农村电商是“数商兴农”的重要途径之一,它以网络数据、媒体传播、信息共享等数字化技术为支撑,助力乡村振兴战略的实施。通过研究分析乡村振兴与农村电商产业发展的内在关联性、乡村振兴视角下农村电商发展的问题,探索农村电子商务助力农村产业繁荣的发展路径,即通过增强专业人才配备、加大政策扶持力度、形成智慧物流体系等路径借助农村电子商务这一重要力量,在新的征程上全面推进农村产业振兴、促进农村农业经济发展。

Rural e-commerce is one of the important ways to “rejuvenate agriculture through digital commerce”, which is supported by digital technologies such as network data, media communication, and information sharing to help the implementation of the rural revitalization strategy. Through the study and analysis of the intrinsic correlation between rural revitalization and the development of rural e-commerce industry, and the development of rural e-commerce from the perspective of rural revitalization, this paper explores the development path of rural e-commerce to help the prosperity of rural industries, that is, by enhancing the allocation of professional talents, increasing policy support, and forming a smart logistics system, with the help of rural e-commerce, this important force will comprehensively promote the revitalization of rural industries and promote the development of rural agricultural economy on the new journey.