新媒体时代农产品电商发展现状、问题及对策研究

Research on the Development Status, Problems and Countermeasures of Agricultural Products E-Commerce in the New Media Era

各行各业在新媒体时代下都在积极变革,实现创新发展。在这样的大背景下,农产品电商的变化发展尤为明显。与传统的农产品销售相比,农产品电商更加的方便、快捷,其线上模式方便消费者更直接的表达自己的消费需求,电商主体根据消费群体的需求及时调整销售的产品,以更好的满足消费者需求,同时获得一定的收益。但是,当前在农产品电商发展过程中,在质量把控、物流运输等方面仍然有很多问题存在,本文立足其所面临的发展问题,提出加强品牌建设、完善物流系统等建议,以期对农产品电商的进一步发展起到一定的推动作用。

All walks of life are actively changing in the new media era to achieve innovative development. In this context, the change and development of agricultural products e-commerce is particularly obvious. Compared with the traditional sales of agricultural products, the e-commerce of agricultural products is more convenient and fast, and its online mode is convenient for consumers to express their consumption needs more directly. E-commerce entities timely adjust the sales of products according to the needs of consumer groups, so as to better meet the needs of consumers and obtain certain benefits. However, in the current development process of agricultural product e-commerce, there are still many problems in quality control, logistics and transportation. Based on the development problems it faces, this paper puts forward suggestions such as strengthening brand building and improving logistics system, so as to play a certain role in promoting the further development of agricultural product e-commerce.