BOPS模式下零售商服务能力对供应链的影响研究

Research on the Impact of Retailers’ Service Capabilities on the Supply Chain under BOPS Model

在当今消费者购物行为日益多样化的背景下,很多企业开始尝试一种新的商业模式——全渠道BOPS (buy online and pick up in store),即在网络上购买、在线下门店自提。这一创新模式逐渐受到关注,但其运营机制仍处于发展阶段,对于其对供应链的潜在影响以及零售商应具备何种服务能力以实现供应链利润最大化的问题,尚需深入探讨。本文构建了一个两级供应链模型,以供应链利润最大化为目标,考虑了市场需求、退货成本和服务成本三个关键因素,探讨了在不同的消费市场需求下,零售商的线下服务能力在实施BOPS前后对供应链利润的影响,旨在为计划采用全渠道BOPS模式的企业提供决策指导。

In the context of the increasingly diverse shopping behavior of consumers today, many companies have begun to try a new business model-BOPS (buy online and pick up in store). This innovation model has gradually received attention, but its operating mechanism is still in the development stage. It needs to be discussed in depth on its potential impact on the supply chain and what service capabilities should retailers have to maximize supply chain profits. This article has built a two-level supply chain model, which aims to maximize supply chain profits. Considering the three key factors of market demand, return cost and service cost, it discusses the offline service of retailers under different consumer market needs. The impact of capabilities on supply chain profits before and after the implementation of BOPS aims to provide decision-making guidance for enterprises that plan to adopt the omni-channel BOPS model.