电商直播助力乡村振兴的运作模式分析——以榕江县为例

Analysis of the Operation Mode of E-Commerce Live Broadcast to Help Rural Revitalization—Taking Rongjiang County as an Example

随着乡村振兴战略的不断推进,“三农”问题依然是国家重点发力的板块,而直播助农作为一种新型的扶贫形式,在扩大农村市场、提高农民收入、巩固脱贫成果方面具有重要作用,并引领着农村电商模式不断创新。因此,本文以榕江县为例,深入探索“直播助农”这一新模式在榕江县乡村振兴中的运作机制,对于挖掘其价值和发展途径具有重要意义,也将为推进农业农村现代化进程和巩固拓展脱贫攻坚成果与乡村振兴有效衔接提供新的动力。

With the continuous advancement of the rural revitalization strategy, the issue of “three rural areas and farmers” is still a key sector of national efforts. As a new form of poverty alleviation, live broadcast assistance to agriculture plays an important role in expanding the rural market, improving farmers’ income and consolidating the results of poverty alleviation, and leads the continuous innovation of rural e-commerce model. Therefore, this paper takes Rongjiang County as an example to deeply explore the operation mechanism of the new model of “live broadcast assistance to agriculture” in rural revitalization of Rongjiang County, which is of great significance for exploring its value and development approaches, and will also provide new impetus for promoting the modernization process of agriculture and rural areas and consolidating and expanding the achievements of poverty alleviation and effectively connecting rural revitalization.