自媒体视阈下民族文化产品的市场营销探析

Exploring the Marketing of National Cultural Products under the Threshold of Self-Media

自媒体具有信息传播快,用户数量大,交互性好和进入门槛低的特点,受到很多企业的青睐并进军该领域。同时,自媒体的系列优势也符合民族文化产品营销的需求。架起自媒体与民族文化产品营销的桥梁,借助自媒体平台建立长效营销机制,可以让个性化的具有人文关怀的民族文化产品立于不败之地。

Self-media is characterized by fast information dissemination, large number of users, good interactivity and low entry threshold, which are favored by many enterprises and enter the field. At the same time, the series of advantages of self-media are also in line with the needs of marketing of national cultural products. Bridging the gap between self-media and marketing of ethnic cultural products and establishing a long-term marketing mechanism with the help of self-media platform can make personalized ethnic cultural products with humanistic care invincible.