乡村振兴视域下电子商务助推农民工乡愁化解分析

Analysis of E-Commerce Assisting Migrant Workers in Resolving Homesickness from the Perspective of Rural Revitalization

在城乡发展不平衡的背景下,许多农民工为谋求更好发展而不得已远离乡土去往远方的城市打拼,而他们在面临难以融入城市群体和远离家乡的双重压力时,便不可避免地产生农民工乡愁问题,并随之产生一系列问题。近年来国家大力推动乡村振兴战略,发展乡村产业,构建现代农村产业体系、生产体系和经营体系,这为许多奔波在外的农民工提供了返乡就业的机会,以实现留守故土与谋求发展间彼此兼容,由此使农民工乡愁问题得到化解,并进而促使随之而产生的乡村空巢老人、留守儿童等问题随之得以进一步解决。而在这一过程中,电子商务在其中发挥着关键性的作用。通过电子商务,一方面搭建乡村商品营销数字化新平台,丰富乡村产业生产模式;另一方面通过电子商务构建乡村消费新市场,促进城乡融合发展,畅通国内经济大循环促进经济高质量发展。由此带动乡村经济发展,促进农民收入的增长,助力乡村振兴战略顺利实施,进而促进农民工乡愁的化解。因此,在乡村振兴战略实施过程中,电子商务是助推农民工满怀的乡愁得到化解的重要路径之一。并且,在化解农民工乡愁的同时,也促成了随农民工乡愁而产生的一系列问题的解决。

In the context of imbalanced urban-rural development, many migrant workers have to leave their hometowns and work in distant cities in order to seek better development. When they face the dual pressure of difficulty integrating into urban groups and being far away from their hometowns, they inevitably encounter the problem of migrant worker homesickness, which leads to a series of problems. In recent years, the country has vigorously promoted the strategy of rural revitalization, developed rural industries, and built a modern rural industrial system, production system, and management system. This has provided many migrant workers who are traveling abroad with opportunities to return to their hometowns for employment, to achieve mutual compatibility between the left behind homeland and the pursuit of development, the problem of homesickness among migrant workers is resolved, and the resulting problems of rural empty nest elderly and left behind children are further resolved. In this process, e-commerce plays a crucial role. Through e-commerce, on the one hand, we can build a new digital platform for rural commodity marketing and enrich the production models of rural industries;On the other hand, building a new rural consumption market through e-commerce can promote the integration of urban and rural development, smooth the domestic economic cycle, and promote high-quality economic development. This drives the development of rural economy and promotes the growth of farmers’ income, assist in the smooth implementation of the rural revitalization strategy, thereby promoting the resolution of homesickness among migrant workers. Therefore, in the process of implementing the rural revitalization strategy, e-commerce is one of the important paths to help alleviate the homesickness of migrant workers. Moreover, while resolving the homesickness of migrant workers, it has also facilitated the resolution of a series of problems that arise with their homesickness.