乡村振兴视野下江苏省农村电子商务发展研究

Research on the Development of Rural E-Commerce in Jiangsu Province from the Perspective of Rural Revitalization

乡村振兴战略的提出为农村电商发展创造了重大机遇,极大地改善了农村电商发展的外部环境与内在要求。在国家政策支持下,各大电商和物流公司纷纷在农村地区进行尝试和发展,农村电子商务蓬勃发展。乡村振兴战略的部署实施也为江苏省农村电子商务的发展提供了重要的战略机遇期,当前,江苏省农村电子商务的发展仍面临诸多现实问题:电商服务体系不完善;农村电商平台建设落后;农村电商人才缺乏;安全问题难以保证;区域发展不平衡;电商生态和产业体系升级问题等。通过分析乡村振兴视野下江苏省农村电子商务发展现状,并针对现实问题提出合理的对策和支持措施,以期助力江苏省农村电子商务实现全面、健康和可持续发展。

The proposal of the rural revitalization strategy has created significant opportunities for the development of rural e-commerce, greatly improving the external environment and internal requirements for the development of rural e-commerce. With the support of national policies, major e-commerce and logistics companies are trying and developing in rural areas, and rural e-commerce is flourishing. The deployment and implementation of the rural revitalization strategy also provides an important strategic opportunity period for the development of rural e-commerce in Jiangsu Province, currently, the development of rural e-commerce in Jiangsu Province still faces many practical problems: The e-commerce service system is not perfect;The construction of rural e-commerce platforms is backward;Lack of rural e-commerce talents;Difficulty in ensuring safety issues;Imbalanced regional development;Upgrade the e-commerce ecosystem and industrial system, etc. By analyzing the current situation of rural e-commerce development in Jiangsu Province from the perspective of rural revitalization, and proposing reasonable countermeasures and support measures for practical problems, we aim to help rural e-commerce in Jiangsu Province achieve comprehensive, healthy, and sustainable development.