乡村文旅产业与电子商务融合发展的对策研究

Research on Countermeasures of Integrated Development of Rural Cultural Tourism Industry and E-Commerce

近年来,人民对美好生活的需求不断提升,并对旅游业的需求不断增加,文旅融合的概念随之出现在大众视野中。文化是旅游的灵魂,旅游是文化的载体,着力推动乡村文旅产业的融合发展是推动乡村振兴、文化振兴的关键。而电子商务伴随着现代化信息技术成为崛起的行业之一,为乡村文旅游产业融合带来更多的机遇。因此,本文以文旅产业资源为依托、电商赋能为核心、乡村振兴为主题,对乡村文旅产业与电子商务的融合发展的策略进行研究,并给予一定参考性建议。

In recent years, people’s demand for a better life has been on the rise, the demand for tourism has been increasing and the concept of culture and tourism integration has appeared in the public vision. The culture is the soul of tourism and the tourism is the carrier of culture. Promoting the integrated development of rural culture and tourism industry is the key to promoting rural revitalization and cultural revitalization. However, along with modern information technology, e-commerce has become one of the rising industries, bringing more opportunities for the integration of rural cultural tourism industry. Therefore, this paper takes cultural tourism industry resources as the basis, e-commerce as the core, and rural revitalization as the theme. It studies the strategy of integrated development of cultural tourism industry and e-commerce, giving some reference suggestions.