数字经济对家庭消费的影响研究——基于2018年CFPS数据

Research on the Impact of the Digital Economy on Household Consumption—Based on 2018 CFPS Data

数字经济的蓬勃发展正悄然改变着家庭的消费行为,本文基于省级数字经济发展水平指数与中国家庭追踪调查(CFPS)微观数据,研究数字经济发展对家庭消费的影响。实证结果表明,数字经济能有效地刺激家庭各类消费水平,且稳健性检验后结果依旧显著。由机制检验可知,数字经济能通过刺激网络购物支出、提高家庭收入水平进而刺激家庭消费水平。由异质性检验可知,与城镇居民相比,数字经济对农村家庭的总消费与生存型消费刺激效果更显著;与男性户主家庭相比,数字经济对女性户主家庭的总消费与生存型消费刺激效果要明显;与高收入家庭相比,数字经济对高收入家庭的总消费与发展型消费刺激效果更显著;与中西部家庭相比,数字经济对东部家庭的总消费、生存型以及发展型消费刺激效果均更显著。扩大内需对我国当前经济发展具有重要的意义,本文所揭示的数字经济对家庭消费的影响与机制将为刺激消费、扩大内需提供参考依据。

The vigorous development of digital economy is quietly changing household consumption behavior. Based on the provincial digital economy development level index and the micro-data of China Household Tracking Survey (CFPS), this paper studies the impact of digital economy development on household consumption. The empirical results show that the digital economy can effectively stimulate various household consumption levels, and the results are still significant after the robustness test. The intermediary mechanism test shows that the digital economy can stimulate the level of household consumption by stimulating online shopping spending and raising the level of household income. Heterogeneity test shows that, compared with urban residents, digital economy has a more significant stimulating effect on total consumption and subsistence consumption of rural households;Compared with male-headed households, the digital economy has a more obvious stimulating effect on the total consumption and survival consumption of female-headed households. Compared with high-income families, the digital economy has a more significant effect on stimulating the total consumption and development-oriented consumption of high-income families. Compared with the central and western families, the digital economy has a more significant effect on the total consumption, survival and development consumption of eastern families. Expanding domestic demand is of great significance to China’s current economic development. The influence and mechanism of digital economy on household consumption revealed in this paper will provide reference for stimulating consumption and expanding domestic demand.