马克思流通理论视角下数字经济赋能农村商贸流通探析

Analysis on Empowering Rural Commercial Circulation with Digital Economy from the Perspective of Marx’s Circulation Theory

农村商贸流通连接城乡生产与消费,推动农村流通体系向高质量发展。通过深入研究和解读马克思流通理论,从如何缩短流通时间和降低流通成本着手,分析数字赋能农村商贸流通所面临的数字化基础设施薄弱、物流配送不完善、电子商务人才匮乏等方面的困境。并从马克思流通理论的角度,提出了加强农村数字化基础设施建设、完善农村三级物流配送体系、提升农村要素资源流通效率以及培养电子商务人才的应对策略。

Rural commercial circulation connects urban and rural production and consumption, and promotes the development of rural circulation system to high quality. Through in-depth study and interpretation of Marx’s circulation theory, from how to shorten the circulation time and reduce the circulation cost, the paper analyzes the difficulties faced by digital enabling rural commercial circulation in such aspects as weak digital infrastructure, imperfect logistics and distribution, and lack of e-commerce talents. From the perspective of Marx’s circulation theory, it puts forward some countermeasures to strengthen the construction of rural digital infrastructure, improve rural three-level logistics distribution system, improve rural factor resource circulation efficiency and train e-commerce talents.