农村电商助农增收的现实困境与优化路径

The Realistic Dilemma and Optimization Path of Rural E-Commerce to Help Farmers Increase Income

数字经济催生下农村电商新业态成为推动农民增收的重要途径,不仅是开源节流,助推乡村振兴的重要渠道,也为缩小城乡差距,同奔共同富裕提供新的方向。然目前农村电商助农增收还面临服务建设力度不够,产品吸引力不强,人才专业性不足等困境,未来需在完善基础设施,夯实助农基础;提升产品质量,提升助农动力;培养专业人才,激发助农活力上下足功夫,以期实现农村电商助农增收的高质量发展。

The rapid development of the digital economy has given rise to new forms of rural e-commerce, becoming an important means of increasing farmers’ incomes. It not only helps in reducing costs and increasing efficiency, but also serves as a key channel for promoting rural revitalization, narrowing the urban-rural gap, and achieving common prosperity. However, rural e-commerce currently faces challenges such as inadequate service infrastructure, lack of product attractiveness, and insufficient professional expertise. Future efforts should focus on improving infrastructure to solidify the foundation for assisting farmers, enhancing product quality to boost motivation for assisting farmers, and cultivating professional talent to stimulate vitality in assisting farmers, aiming to achieve high-quality development in rural e-commerce for boosting farmers’ incomes.