乡村振兴背景下农村电子商务发展现状及对策研究

Study on the Current Situation and Countermeasures of Rural E-Commerce Development in the Context of Rural Revitalization

十九大报告明确提出,要进一步推进乡村振兴战略,加快推进农业农村现代化建设。随着数字技术的深入推广和应用,农村电子商务已经成为实现乡村振兴战略的重要途径,农业农村发展成为当前党和国家的工作优先点。大力发展农村电子商务经济将会在解决农民就业问题、吸引人才返乡及带动农业发展等方面发挥促进作用。本文主要分析了农村电子商务的现实意义,以及当前我国农村发展电子商务经济面临电商人才缺乏、物流发展缓慢、产品质量无法保证的现实困境,并给出农村电子商务发展的对策建议,以强化电子商务助力乡村振兴的功能。

The report of the 19th National Congress clearly puts forward the need to further promote the strategy of rural revitalization and accelerate the modernization and construction of agriculture and rural areas. With the in-depth promotion and application of digital technology, rural e-commerce has become an important way to realize the strategy of rural revitalization, and the development of agriculture and rural areas has become the current priority of the party and the state. Vigorously developing rural e-commerce economy will play a facilitating role in solving the employment problem of farmers, attracting talents to return to their hometowns and driving agricultural development. This paper mainly analyzes the practical significance of rural e-commerce, as well as the current rural development of e-commerce economy in China is facing the reality of the dilemma such as the lack of e-commerce talent, slow development of logistics, not guaranteed product quality, and gives the countermeasures for the development of rural e-commerce proposals to strengthen the function of e-commerce helping rural revitalization.