乡村振兴视野下贵州省农村电子商务发展的路径探究

Research on the Development Path of Rural E-Commerce in Guizhou Province from the Perspective of Rural Revitalization

随着大数据、互联网的发展,农村电子商务成为实现乡村振兴的一个新发展模式。通过探究贵州发展农村电子商务的社会、政策、经济、技术环境发现,贵州省虽有良好的现实优势,但在农产品品牌化、物流运输、电商专业人才储备和服务体系等方面存在较大问题,后续提出了助力形成农村电子商务生态圈与品牌化、完善乡村电子商务物流体系、培养乡村电子商务人才、健全农村电子商务服务体系等方面的应对策略,以期在乡村振兴的视域下贵州农村电子商务的发展路径提供借鉴价值。

With the development of big data and the Internet, rural e-commerce has become a new development model to achieve rural revitalization. By exploring the social, policy, economic and technological environment for the development of rural e-commerce in Guizhou province, it is found that although Guizhou province has good practical advantages, there are big problems in the branding of agricultural products, logistics and transportation, professional talent reserve and service system of e-commerce. Subsequently, it puts forward some countermeasures to help form rural e-commerce ecosystem and brand, improve rural e-commerce logistics system, train rural e-commerce talents, and improve rural e-commerce service system, so as to provide reference value for the development path of rural e-commerce in Guizhou from the perspective of rural revitalization.