数字经济时代农村电商助力乡村振兴路径探析

Exploration of the Path of Rural E-Commerce to Help Rural Revitalization in the Era of Digital Economy

随着网络的普及和计算机技术的发展,社会发展已经进入到数字经济时代。基于数字经济时代这个背景,发展农村电商大有可为,在推进乡村振兴中可以发挥很大的作用。可以推动乡村产业优化发展,推动农村经济多元化发展,促进农民增收致富、提高生活水平,符合农村发展要求。农村的发展具有多样性和差异性,因此发展农村电商必须充分发挥其多元发展和全方位覆盖的特征。农村电商在助力乡村振兴方面的作用已得到凸显,但仍然存在诸多问题:物流体系缺乏,品牌意识欠缺,农产品上行困难,电商人才短缺,同质化竞争严重。针对存在的问题,本文给出了解决的策略,希望能促进农村电商的发展,进而助力乡村振兴。

With the popularization of the Internet and the development of computer technology, social development has entered the era of digital economy. Based on this background of the digital economy era, the development of rural e-commerce is promising and can play a great role in promoting rural revitalization. It can promote the optimization and development of rural industries, promote the diversification of the rural economy, and promote farmers to increase their income and improve their living standards, which is in line with the requirements of rural development. The development of rural areas has diversity and differences, so the development of rural e-commerce must give full play to its characteristics of diversified development and all-round coverage. The role of rural e-commerce in helping rural revitalization has been highlighted, but there are still many problems: lack of logistics system, lack of brand awareness, difficulties in upstreaming agricultural products, shortage of e-commerce talents, and serious homogenization competition. In view of the existing problems, this paper gives a strategy to solve them, hoping to promote the development of rural e-commerce, and then help rural revitalization.