我国乡村电商高质量发展的战略路径

The Strategic Path of High-Quality Development of Rural E-Commerce in China

进入新时代后,随着信息技术的快速发展和互联网的普及,电子商务在乡村经济发展中扮演着越来越重要的角色。它既有利于促进乡村产业振兴、人才振兴,又有利于促进乡村生态振兴。与此同时,由于我国城乡经济发展不平衡原因,我国乡村电商经济发展面临着电商人才短缺、基础设施落后、品牌建设不足、政策支持和落实不到位等诸多挑战。因此,在新的时代背景下,必须坚持以问题为导向,加大乡村电商人才引进和培育力度、完善乡村电商基础设施建设、打造乡村电商产品特色品牌、增强乡村电商的政策扶持力度等路径大力推动我国乡村电商高质量发展。After entering the new era, with the rapid development of information technology and the popularity of the Internet, e-commerce is playing an increasingly important role in rural economic development. It is conducive to the promotion of rural industrial revitalization, talent revitalization and rural ecological revitalization. At the same time, due to the reasons of unbalanced economic development between urban and rural areas in China, the development of China’s rural e-commerce economy faces many challenges such as the shortage of e-commerce talents, backward infrastructure, insufficient branding, and lack of policy support and implementation. Therefore, in the context of the new era, it is necessary to adhere to the problem-oriented, increase the introduction of rural e-commerce talent and cultivation efforts, improve rural e-commerce infrastructure construction, create rural e-commerce product characteristics of the brand, and enhance rural e-commerce policy support and other paths to vigorously promote the high-quality development of China’s rural e-commerce.