中远途网约车O2O平台化发展研究

Research on the Platform Development of Medium and Long Distance Online Ride-Hailing O2O

近年来,网约车成为人们出行的重要方式。同时,网约车以其灵活、公平、就近就业等特征成为不少人就业的选择。当前,以网约车司机为代表的新就业形态受到广泛关注。对于网约车发展模式来说,短途的网约车模式的发展已经较为成熟。但是,网约车在中远途的平台模式上还存在问题,中远途网约车平台化需要进一步发展。本文通过文献查找、网络资料、线下调研等方式,获取中远途网约车的发展概况,进而系统地提出了中远途网约车O2O平台化发展的发展路径,为网约车的平台化发展提供借鉴意义。In recent years, online ride-hailing services have emerged as a significant mode of transportation for the general populace. Concurrently, online ride-hailing, characterized by its flexibility, fairness, and proximity to employment opportunities, has become a viable career choice for many. Presently, the novel employment paradigm represented by online ride-hailing drivers has garnered widespread attention. While the development of short-distance online ride-hailing models has reached a certain level of maturity, challenges persist in the platformization of online ride-hailing services for medium and long distance journeys. This paper, through a combination of literature review, online resources, and offline investigations, delineates the developmental landscape of medium and long distance online ride-hailing services in China. Subsequently, it systematically proposes a trajectory for the platformization of medium and long distance online ride-hailing O2O, offering insights for the platform-driven evolution of online ride-hailing services.