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生成式AI技术在短视频生态应用中的商业机遇与法律伦理挑战

Business Opportunities and Legal Ethical Challenges of Generative AI Technology in the Ecological Application of Short Video
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摘要 从古至今未曾有如此显著的变化,科技的疾驰进步推动生成式AI技术爆发式增长,其正在悄然重塑人们的日常生活与实践领域。生成式AI技术在短视频领域中的应用给我们带来了创新、便利和多元化的视频内容,它不仅可以实现视频内容的自动化生成,还能在个性化推荐方面发挥重要作用,为用户提供更加精准和符合兴趣的内容,为平台带来更多的商业机遇和收益。但是,伴随着这些机遇的同时也不可避免地带来了新的法律与伦理方面的挑战。生成式AI技术的应用可能面临着侵犯知识产权、个人信息保护等方面的法律风险以及虚假信息、低俗内容等方面的伦理挑战。因此,我们需要有效应用生成式AI技术探索新的商业机遇以及应对它带来的挑战,确保社会的健康发展。There has never been such a significant change since ancient times, and the rapid progress of science and technology has promoted the explosive growth of generative AI technology, which is quietly reshaping People’s Daily life and practice fields. The application of generative AI technology in the field of short video has brought us innovative, convenient and diversified video content. It can not only realize the automatic generation of video content, but also play an important role in personalized recommendation, providing users with more accurate and interest-based content, and bringing more business opportunities and benefits to the platform. However, these opportunities inevitably bring with them new legal and ethical challenges. The application of generative AI technology may face legal risks in terms of intellectual property infringement, personal information protection, and ethical challenges in terms of false information and vulgar content. Therefore, we need to effectively apply generative AI technology to explore new business opportunities and address the challenges it brings to ensure the healthy development of society.
作者 周宇婵
机构地区 贵州大学法学院
出处 《电子商务评论》 2024年第3期5831-5836,共6页 E-Commerce Letters
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