新零售背景下社区电商的发展分析

Development Analysis of Community E-Commerce under the Background of New Retail

如今随着电子商务行业的蓬勃发展,以短视频等平台为载体的直播模式成为线上零售的主力军,而以社区电商平台为依托的线上线下结合的新零售模式也逐渐成为千家万户的又一选择。本文以飞速发展的新零售为背景,研究社区电商近年来呈现出的特点以及发展过程中出现的一些问题,进而为社区电商今后的发展提出相应的改善措施及建议,以期社区电商能够为消费者提供更加优质的产品与服务。Nowadays, with the booming development of e-commerce, the live broadcast mode based on short video platforms has become the main force of online retail, while the new retail mode based on community e-commerce platform combining online and offline has gradually become another choice for thousands of households. Based on the rapid development of new retail as the background, this paper studies the characteristics of community e-commerce in recent years and some problems in the development process, and then puts forward corresponding improvement measures and suggestions for the future development of community e-commerce, hoping that community e-commerce can provide consumers with better quality products and services.