电子商务发展对农村家庭消费结构升级的影响及其机制研究

Research on the Impact and Mechanisms of E-Commerce Development on the Upgrading of Rural Household Consumption Structure

促进家庭消费结构升级是充分发挥消费对经济发展基础性作用的重要路径之一。本文基于CFPS2020数据,通过多元回归方法探讨了电子商务发展对农村家庭消费结构升级的影响及其作用机制。研究结果表明,电子商务发展显著推动了农村家庭消费结构升级。利用工具变量法等多种方法解决模型可能存在的内生性等问题后,结论依然成立。中介效应分析显示,互联网使用和社会资本在电子商务促进农村家庭消费结构升级的过程中起到了中介作用。本文的研究结果为深化理解电子商务对农村消费结构的影响机制提供了新的经验证据,有助于推动农村消费升级、缩小城乡差距,实现共同富裕。Promoting the consumption structure upgrade of households is crucial for maximizing the foundational role of consumption in economic development. Based on data from CFPS2020, this paper employs multiple regression methods to explore the impact of e-commerce development on the consumption structure upgrade of rural households and its mechanisms. The results show that e-commerce significantly promotes the upgrade of rural household consumption structure. After solving potential issues like endogeneity in the model using instrumental variable methods and other techniques, the conclusions remain robust. Mediation analysis reveals that internet use and social capital act as intermediaries in the process through which e-commerce facilitates the upgrade of rural household consumption structure. This study provides new empirical evidence for deepening the understanding of the impact mechanism of e-commerce on rural consumption structure and is helpful in promoting rural consumption upgrades, narrowing the urban-rural gap, and achieving common prosperity.