乡村振兴背景下印江县农产品电商发展现状及对策研究

Research on the Current Situation and Countermeasures of Agricultural Product E-Commerce Development in Yinjiang County under the Background of Rural Revitalization

自2017年提出乡村振兴战略以来就强调要加强产业振兴,鼓励和支持农业与第二产业第三产业融合发展。得益于信息化时代的高速发展,诞生出电商这一拥有无地域限制、全天候运营、信息丰富便捷的新式交易平台,通过将网络电商平台与农业产品有机结合,给予农业产品更加广阔的销售渠道,解决传统农业产品的销售困境,为传统农业生产销售赋予新的活力。然而现阶段乡村农产品电商发展依然存在许多不足之处,本文着眼于印江县农产品电商发展的现状及困境,通过深入探究影响印江县农产品电商发展的各类因素,为提高乡村农产品电商发展提出相关建议及措施。Since the Rural Revitalization Strategy was proposed in 2017, there has been an emphasis on boosting industrial revitalization by encouraging and supporting the integration of agriculture with secondary and tertiary industries. Thanks to the rapid development of the information age, e-commerce, a new trading platform without geographical restrictions, operating around the clock, and offering abundant and convenient information, has emerged. By organically integrating online e-commerce platforms with agricultural products, broader sales channels for agricultural products are provided, resolving the sales dilemmas of traditional agricultural products and injecting new vitality into traditional agricultural production and sales. However, at the current stage, there are still many deficiencies in the development of e-commerce for rural agricultural products. This paper focuses on the current status and challenges of agricultural product e-commerce development in Yinjiang County. By exploring various factors that affect the e-commerce development of agricultural products in Yinjiang County, this paper proposes relevant suggestions and measures to enhance the development of e-commerce for rural agricultural products.