基于“互联网+”背景下的智慧养老电商平台发展模式研究

Study on the Development Mode of Smart Pension E-Commerce Platform Based on “Internet+” Background

随着社会老龄化日益加剧和社会经济水平的持续提升,传统的养老服务模式已无法满足老年人日益增长的养老需求。因此,把握互联网时代的机遇,寻找一个更加系统、便捷、个性化的养老服务新模式变得迫在眉睫。当前,智慧养老电商平台已成为一种创新的解决方案。目前,我国大部分城市已经开始建设或即将建成具有一定规模的智慧养老服务平台。利用大数据和互联网技术构建的智能养老服务电子商务平台突破了传统养老服务在时间和地点上的限制,从而有效地促进了智能养老行业的迅猛发展。本文在当前社会老龄化趋势的背景下,结合“互联网+”大数据理念,以及现代电子商务的发展方向,对智慧养老服务电商平台的发展模式进行了深入分析,总结其面临的挑战并提出优化对策,旨在推动电子商务养老新模式的发展,从而提高智慧养老服务的整体质量。With the increasing aging of society and the continuous upgrading of social and economic level, the traditional model of senior care service can no longer meet the growing needs of the elderly in their old age. Therefore, it has become urgent to grasp the opportunity of the Internet era to find a new model of more systematic, convenient and personalized senior care service. Currently, the smart pension e-commerce platform has become an innovative solution. At present, most cities in China have begun to build or are about to build a smart pension service platform with a certain scale. The smart pension service e-commerce platform constructed by utilizing big data and Internet technology breaks through the limitations of traditional pension services in terms of time and location, thus effectively promoting the rapid development of the smart pension industry. In the context of the current trend of social aging, this paper combines the concept of “Internet+” big data and the development direction of modern e-commerce to conduct an in-depth analysis of the development mode of the e-commerce platform for smart pension services, summarize the challenges it faces and put forward optimization countermeasures, with the aim of promoting the development of new e-commerce pension models, thereby improving the overall quality of smart pension services.