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数字化赋能泸州分水油纸伞创新发展路径研究

Digitalization Enabled Luzhou Fenshui Oil Paper Umbrella Innovation Development Path Research
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摘要 数字化赋能下,泸州分水油纸伞创新发展对提高公众参与度、满足个性化需求、扩大市场影响力具有重要意义。但泸州分水油纸伞数字化创新发展过程中,仍面临着与数字技术融合缓慢、企业数字化转型受限、数字化专业人才缺乏等问题。基于此,本文运用文献资料法和逻辑分析法,提出数字化赋能,创新油纸伞呈现方式;建立云平台,推动企业数字化转型;构建资源共享平台,加强传承人数字技能培训等路径。Digitally empowered, the innovative development of oil paper umbrellas in Luzhou Fenshui is of great significance to improve public participation, meet personalized needs and expand market influence. However, in the process of digital innovation and development of Luzhou Fenshui oil paper umbrella, it still faces problems such as slow integration with digital technology, limited digital transformation of enterprises, and lack of digital professionals. Based on this, this paper uses the literature method and the logical analysis method to propose digital empowerment, innovative oil paper umbrella presentation;establish a cloud platform to promote enterprise digital transformation;build a resource sharing platform to strengthen the inheritors of digital skills training and other paths.
作者 戴钰
机构地区 江苏大学文学院
出处 《电子商务评论》 2024年第3期6068-6072,共5页 E-Commerce Letters
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