国内外跨境电商研究热点及趋势——基于CiteSpace的可视化分析

Research Hotspots and Trends of Cross-Border E-Commerce at Home and Abroad—Visualization Analysis Based on CiteSpace

以CNKI、Web of Science核心合集数据库为主体筛选的1661篇文献,开展国内外跨境电商领域研究热点及趋势分析。利用CiteSpace和Microsoft Excel 2019对文章的发文量、作者和机构、关键词共现和聚类、突现词进行分析。研究发现,文献体量总体呈现上升趋势,政策导向性明显,国内外作者、机构之间的合作需要加强,学科交叉的复合型人才培养是跨境电商领域蓬勃发展的关键。强化消费者行为研究、跨境电商与现代化技术研究是未来研究的重要方向。The analysis of research hotspots and trends in the field of cross-border e-commerce at home and abroad was carried out using 1661 documents screened by CNKI and Web of Science Core Collection databases as the main body. CiteSpace and Microsoft Excel 2019 were used to analyze the publication volume, authors and institutions, keyword co-occurrence and clustering, and emergent words of the articles. Research indicates that the volume of literature on cross-border e-commerce is increasing significantly, marked by a clear policy orientation. There is a need to enhance collaboration among domestic and international authors and institutions. The cultivation of interdisciplinary talents is crucial for the thriving development of cross-border e-commerce. Future research should focus on strengthening studies on consumer behavior and the integration of modern technologies with cross-border e-commerce.