乡村振兴背景下电子商务与乡村经济结合路径探究

Exploring the Integration Path of E-Commerce and Rural Economy under the Background of Rural Revitalization

随着电子信息技术的迅猛进步与互联网的广泛普及,电子商务不仅拓宽了农产品的市场渠道和销售范围,还为乡村企业开辟了前所未有的发展空间。然而,电子商务在推动乡村经济的过程中,也遭遇了包括发展不均衡和基础设施缺乏等挑战。因此,需加强网络基础设施建设、促进数字技术普及,同时加强品牌建设和质量普及,以便进一步促进乡村电子商务经济的可持续发展。With the rapid progress of electronic information technology and the widespread popularity of the Internet, e-commerce not only broadens the market channels and sales scope of agricultural products, but also opens up unprecedented development space for rural enterprises. However, in the process of promoting rural economy, e-commerce has also encountered challenges such as uneven development and lack of infrastructure. Therefore, we need to strengthen the construction of network infrastructure, promote the popularization of digital technology, while strengthening brand building and quality popularization, in order to further promote the sustainable development of rural e-commerce economy.