数字化赋能跨境电商企业发展路径分析

Research on the Development Path of Digital Empowered Cross-Border E-Commerce Enterprises

21世纪以来,随着人工智能、大数据、区块链等数字技术的发展,跨境电商行业在我国迅速兴起,成为我国外贸行业新业态,拥有广阔的发展前景。然而,传统跨境电商企业也面临诸如数字人才缺乏、数字运营能力不足等问题,在发展过程中机遇与挑战并存。本文以跨境电商企业在数字时代的发展路径为核心,首先进行跨境电子商务背景的概述,分析数字化赋能跨境电商企业的有利条件;其次,指出目前跨境电商企业存在的问题以及进行数字化革新和转型的重要性;最后针对跨境电商企业现存问题较为详细地阐明政府和企业可采取的数字化举措,为跨境电商企业未来的数字化转型和发展提供了参考借鉴。Since the 21st century, with the development of artificial intelligence, big data, blockchain and other digital technology, cross-border e-commerce industry has sprung up rapidly in China, becoming China’s foreign trade industry new business type, with broad development prospects. However, traditional cross-border e-commerce enterprises are also faced with problems, such as the lack of digital talents and the lack of digital operation capacity, and there are both opportunities and challenges in the process of development. Taking the development path of cross-border e-commerce enterprises in the digital age as the core, this paper first summarizes the background of cross-border e-commerce and analyzes the favorable conditions of digitally empowered cross-border e-commerce enterprises. Secondly, it points out the existing problems of cross-border e-commerce enterprises and the importance of digital innovation and transformation. Finally, in view of the existing problems of cross-border e-commerce enterprises, the paper expounds in detail the digital countermeasures that can be taken by the government and enterprises, which provides a reference for the future digital transformation and development of cross-border e-commerce enterprises.