创新发展理念下盲盒产业盈利困境探析——以泡泡玛特为例

Analysis on the Profit Dilemma of Blind Box Industry under the Concept of Innovative Development—A Case Study of POP MART

随着互联网科技的更迭进步,电子商务产业不断更新,传统商业经济下出现“盲盒”的新型销售模式,促进了新的供给、服务和需求,盲盒产业应运而生,为传统商业经济注入活力。但在盲盒产业后续的经营发展之中,公司盈利能力逐渐下降,潜在问题逐渐显现,影响公司的生存发展与战略布局。因此,要从根本上破除这一产业困境,需要从整体上贯彻创新发展理念,培育产业创新主体,提升产品竞争力,加强成本费用控制,重塑资金管理模式,布局海外市场,积极探索行业发展新模式,在创新发展理念的指导下为新兴盲盒产业提供不竭的动力源泉,助力企业稳定长久经营。With the change and progress of Internet technology, the e-commerce industry is constantly updated, and the new sales model of “blind box” under the traditional commercial economy has promoted new supply, service and demand, and the blind box industry has emerged as The Times require, injecting vitality into the traditional commercial economy. However, in the subsequent operation and development of the blind box industry, the company’s profitability gradually declined, and potential problems gradually emerged, affecting the company’s survival and development and strategic layout. Therefore, in order to fundamentally break this industrial dilemma, it is necessary to implement the concept of innovative development as a whole, cultivate the main body of industrial innovation, enhance product competitiveness, strengthen cost control, reshape the capital management model, layout overseas markets, actively explore new models of industry development, and provide an inexhaustible source of power for the emerging blind box industry under the guidance of innovative development concepts, helping the stable and long-term operation of enterprises.