乡村振兴视域下农村电商发展策略研究——以甘肃省平凉市为例

Research on the Development Strategy of Rural E-Commerce from the Perspective of Rural Revitalization —Taking Pingliang City of Gansu Province as an Example

本文以甘肃省平凉市为例,研究了乡村振兴视域下农村电商发展策略。分析了该地在乡村振兴和农村电商方面的现状和面临的挑战,并针对该市情况提出了发展农村物流、提升电商平台和服务、培育人才和创业环境等策略建议。本研究可为其他地区的农村电商发展提供参考和借鉴。Taking Pingliang City of Gansu Province as an example, this paper studies the development strategy of rural e-commerce from the perspective of rural revitalization. This paper analyzes the current situation and challenges in rural revitalization and rural e-commerce, and puts forward some strategic suggestions for developing rural logistics, improving e-commerce platforms and services, and cultivating talents and entrepreneurial environment. This study can provide reference for the development of rural e-commerce in other areas.