乡村振兴背景下农村电商发展的路径探析

Analysis on the Development Path of Rural E-Commerce under the Background of Rural Revitalization

我国幅员辽阔,农村土地面积和人口数量占全国土地和人口相当大的比重,农村地区的经济也在我国经济社会中占有重大的比重。因此,挖掘农村地区的经济潜力能够促进我国整体经济的发展。在信息化时代,电子商务得以迅速发展,在一定程度上为解决“三农”问题提供了新思路和方法。在乡村振兴背景下,农村电商的发展有利于拓宽农产品的销售渠道、改变传统的农业生产模式、增加农民收入,能够增强农村的经济活力。因此,分析我国农村电商发展的困境,多角度多层面的探索促进农村电商发展的策略,对乡村振兴战略的实施起到了至关重要的作用。Our country vast in territory, the rural land area and population account for the whole country land and population quite a large proportion, the rural area economy also plays a significant proportion in our country economy and society. Therefore, tapping the economic potential of rural areas can promote the overall economic development of our country. In the information age, the rapid development of e-commerce has provided new ideas and methods for solving the problems of “three rural areas” to a certain extent. In the context of rural revitalization, the development of rural e-commerce is conducive to expanding the sales channels of agricultural products, changing the traditional agricultural production mode, increasing farmers’ income, and enhancing the economic vitality of rural areas. Therefore, the analysis of the dilemma of rural e-commerce development in China and the exploration of strategies to promote the development of rural e-commerce from multiple angles and layers play a crucial role in the implementation of rural revitalization strategy.