电商发展水平对农村消费结构的影响研究

A Study on the Influence of E-Commerce Development Level on Rural Consumption Structure

本文利用2013~2022年全国31个省市的面板数据,构建了电商发展水平的综合评价指标体系,使用熵值法测度各省市的电商发展水平,研究了电商发展水平对农村消费结构的影响,检验了农村居民收入在其中起到的中介作用。研究发现:电子商务发展水平能够显著促进农村消费结构升级,农村居民收入起到中介作用,且电商发展水平对农村消费结构的影响存在着单门槛效应。This article utilizes panel data from 31 provinces and cities across China from 2013 to 2022 to construct a comprehensive evaluation index system for e-commerce development levels. It employs the entropy method to measure the e-commerce development levels of various provinces and cities, examines the impact of e-commerce development on rural consumption structure, and verifies the mediating role of rural residents’ income in this process. The study finds that the level of e-commerce development can significantly promote the upgrading of rural consumption structure, with rural residents’ income playing a mediating role. Furthermore, there exists a single-threshold effect in the impact of e-commerce development on rural consumption structure.