乡村振兴视角下社会工作助力贵州省农村电商发展路径探析

Exploration of the Path of Social Work Assisting the Development of Rural E-Commerce in Guizhou Province under the Perspective of Rural Revitalization

近年来,在国家和地方政府的努力下,贵州省农村电商整体发展趋势向好,但由于贵州电商发展起步较晚,当前仍存在主体参与意识不强、农村电商人才匮乏、品牌建设程度较低的问题制约其电商高质量发展。社会工作作为一门应用性学科高度契合乡村振兴战略,基于此探讨乡村振兴视角下社会工作助力贵州农村电商发展的路径,通过发挥社会工作的专业角色功能来提升主体参与电商意愿、培育农村电商人才、加强农产品品牌建设力度,以期推进贵州省农村电商的发展进程。In recent years, under the efforts of the state and local governments, the overall development trend of rural e-commerce in Guizhou Province is good, but due to the late start of the development of e-commerce in Guizhou, there still exists the problem of weak awareness of the main participant, lack of rural e-commerce talents, and low degree of brand building to constrain the high-quality development of e-commerce. As an applied discipline, social work is highly compatible with the strategy of rural revitalization. Based on this, this paper discusses the path of social work to help the development of rural e-commerce in Guizhou Province from the perspective of rural revitalization, and promotes the willingness of subjects to participate in e-commerce, cultivates rural e-commerce talents and strengthens the brand building of agricultural products by giving full play to the professional role of social work, with a view to promoting the development process of rural e-commerce in Guizhou Province.