农产品电子商务的问题与规制路径

The Problems and Regulation Path of E-Commerce of Agricultural Products

随着网络信息技术的快速发展,电子商务早已成为人们的重要消费方式之一。电子商务作为新兴产业,其本身具有的诸多问题尚未得到完全的规制和解决,因农产品本身具有的特性及相关规则的不健全,更使得农产品电子商务问题频出。本文在对农产品电子商务概念和特征厘清的基础上,分析当前农产品电子商务发展面临的平台约束不足、对农产品质量和农户的监管较差、执法机关介入困难、纠纷解决困难等主要困境,提出推进相关法律法规的制定、完善纠纷解决机制、构建行业共识等解决对策,以期对农产品电子商务的持续良性发展和消费者权益保护有所裨益。With the rapid development of network information technology, e-commerce has already become one of the important consumption ways of people. As an emerging industry, e-commerce itself has many problems that have not been completely regulated and solved. Because of the characteristics of agricultural products and the imperfect rules, e-commerce problems of agricultural products occur frequently. On the basis of clarifying the concept and characteristics of e-commerce of agricultural products, this paper analyzes the main difficulties faced by the current development of e-commerce of agricultural products, such as insufficient platform constraints, poor supervision of the quality of agricultural products and farmers, difficulties in the intervention of law enforcement agencies and difficulties in dispute resolution, and puts forward solutions, such as promoting the formulation of relevant laws and regulations, improving the dispute resolution mechanism, and building industry consensus. It is expected to benefit the sustainable and benign development of e-commerce of agricultural products and the protection of consumers’ rights and interests.