乡村振兴背景下“红色电商”发展困境及策略探析

Exploring the Development Challenges and Strategies of “Red E-Commerce” under the Background of Rural Revitalization

随着乡村振兴战略的实施以及农村互联网技术的普及,农村电商正处于蓬勃发展的阶段,而“红色电商”作为农村电商的一种新模式,对于促进农村经济发展具有重要意义。本文分析了“红色电商”发展的现状与挑战,并针对当前的发展困境提出了完善乡村基础设施建设、推动红色资源与电商深度融合、引进和培养“红色电商”相关人才、完善“红色电商”相关政策和制度等发展策略,以期为“红色电商”的发展提供参考和建议。With the implementation of rural revitalization strategy and the popularization of rural Internet technology, rural e-commerce is in a stage of vigorous development, and “red e-commerce” as a new mode of rural e-commerce, is of great significance to promote rural economic development. This paper analyzes the current status and challenges of the development of “red e-commerce”, and puts forward development strategies, such as improving rural infrastructure construction, promoting the deep integration of red resources and e-commerce, introducing and cultivating talents related to “red e-commerce”, and improving policies and systems related to “red e-commerce” in order to provide references and suggestions for the development of “red e-commerce”.