乡村振兴背景下贵州省农村电商高质量发展研究

Research on the High-Quality Development of Rural E-Commerce in Guizhou Province under the Background of Rural Revitalization

农村电商是推动乡村振兴的重要力量,是促进农业生产方式转变的重要手段。农村电商的发展,能够推动农村经济发展,提高农民收入;促进农村经济结构调整,满足市场和消费者的多样化需求;促进农村基础设施建设,挖掘农村发展潜力;促进农村三产融合,增加农民就业机会。同时,贵州省农村电商存在着诸如农村电商基础设施建设有待完善、营销成本较大,营销方式过于单一、推进农村电商品牌建设难度较大、农村电商专业人才不足等阻碍农村电商发展的问题。针对目前存在的问题,提出有助于贵州省农村电商发展的对策建议。Rural e-commerce is an important force in promoting rural revitalization and an important means of promoting the transformation of agricultural production methods. The development of rural e-commerce can promote rural economic development and increase farmers’ income;promote the adjustment of rural economic structure to meet the diverse needs of the market and consumers;promote rural infrastructure construction and tap into the potential for rural development;promote the integration of rural industries and increase employment opportunities for farmers. At the same time, there are problems in rural e-commerce in Guizhou Province, such as incomplete infrastructure construction, high marketing costs, overly single marketing methods, difficulty in promoting rural e-commerce brand building, and insufficient professional talents in rural e-commerce, which hinder the development of rural e-commerce. In response to the current problems, countermeasures and suggestions that will contribute to the development of rural e-commerce in Guizhou Province are proposed.