数字经济赋能农村电商高质量发展的内在机理、实践困境与优化路径研究

Research on the Internal Mechanism, Practical Dilemma and Optimization Path of Rural E-Commerce High-Quality Development Enabled by Digital Economy

作为经济增长模式变革和创新的核心驱动力,数字经济已成为促进农业高质量发展的关键手段。它不仅重塑了传统产业的生产流程和经营模式,也为农村电商的崛起提供了全新的战略契机。农村电商产业是数字经济模式下逐步发展起来的新型领域,其有效解决了现代农村产业发展不平衡和不充分的问题。文章从发展模式、资源配置、运作方式分析了数字赋能农村电商高质量发展的作用机理,发现农村电商存在物流与网络的双重桎梏、农业科技支撑力不足、数据标准化与安全隐患并存、数字化技能与管理能力缺失等困境。应通过完善相关基础设施配套服务、提升科技应用水平、构建数字化协同生态系统、培育引进数字“新农人”、完善数据治理政策机制等优化路径,促进农村电商的高质量发展,加速农业现代化进程,助力乡村振兴目标的实现。As a core driver of change and innovation in the economic growth model, the digital economy has become a key means of promoting high-quality agricultural development. It has not only reshaped the production process and business model of traditional industries, but also provided a new strategic opportunity for the rise of rural e-commerce. Rural e-commerce industry is a new field gradually developed under the digital economy model, which effectively solves the problem of unbalanced and insufficient development of modern rural industry. The article analyzes the mechanism of digital empowerment for the high-quality development of rural e-commerce from the development mode, resource allocation and operation mode, and finds that rural e-commerce exists the double shackles of logistics and network, insufficient support for agricultural science and technology, data standardization and security risks, and the lack of digital skills and management capabilities. The optimal path should be taken to promote the high-quality development of rural e-commerce, accelerate the process of agricultural modernization, and help achieve the goal of rural revitalization by improving the relevant infrastructure support services, upgrading the level of scientific and technological application, constructing a digital collaborative ecosystem, cultivating and introducing digital “new farmers”, and perfecting the data governance policy mechanism.